The World’s Best Rum Design

The World’s Best Rum Design

Wow! We came away from the recent 2018 World Rum Awards with our hands full, taking home accolades for World’s Best Design, World’s Best Label and Best New Launch in the design category, as well as a Silver Medal for Taste in the Column Still aged 5 Years and Under category. What an amazing haul to bring back to Cornwall!

The World Rum Awards are held each year in London as part of the World Drinks Awards, which recognise the standout products across the beer, wine and spirits markets. Judged by a panel of five experts lead by head judge Peter Holland (founder of www.thefloatingrumshack.com) and made up of industry consultants, rum influencers and specialist retailers, the Taste categories are grouped according to the style and process of production whilst the Design categories are divided into the major product or display areas of the market (label design, brand design, new launch etc…). Judging sessions start at the end of February, but the powers that be keep entrants hanging on tenterhooks for a while before announcing the winners.

The Taste category is judged across three rounds; in the first round each rum is tasted in its relevant style (unaged, five years and under and so on), before those style winners are tasted against each other in round two to find the best rum in each category (Cachaça, Column Still, Pot Still, Spiced, etc…). The final round sees the best rum in each category tasted against each other to select “The World’s Best Rum”. The Design categories are judged by an international panel of industry experts from the world of branding and packaging design. Across all categories, judges can award “Best” to a single product, and Gold, Silver and Bronze can be awarded to multiple products.

What the Judges said about our rum:

“Well balanced throughout with a few elements of complexity during the middle. Good flavour and length.”

We are incredibly proud to have won a Silver Medal for taste, and over the moon that our brand identity and label swept the board in the Design Category. We officially have the World’s Best Rum Design for our Golden Barrel Aged Rum! At this rate, we might need a bigger bottle to hang all of these medals on…

For more details and to see the full list of winners from The World Rum Awards visit:
http://www.worldrumawards.com/
http://www.worldrumawards.com/winner/worlds-best-rum-design-world-rum-awards-2018